Market analysis enables procurement to understand how the supply market works, the direction in which the market is going, the competitiveness and the key suppliers within the market. The results of this analysis can help the buyer to improve and shape the strategy and tendering process and align their behaviour in order achieve better value for money, reduced prices or an improved service.
Business activity rises at pace broadly in line with average over second half of 2015
UK Manufacturing PMI at 51.9 in December, down from 52.5 in November
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Commercial awareness means understanding the market, identifying opportunities and working with limited resources to create a profit (Wilkinson and Aspinall, 2007).
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Supply market analysis assists procurement planning and on-going management of supply arrangements by identifying structure of the market, behaviours, supply chain,...