Marketing for Purchasers


Marketing can often be an area of high expenditure within a business; it is therefore becoming more important for purchasing to support marketing teams to help maximise the value of the goods or services they require.

CIPS Procurement Topic

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Global Standard for procurement and supply is now available as an interactive tool

Date: Thursday, October 02, 2014

Global Standard, free and available to all

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Related concepts

Marketing Services Procurement

Within business services marketing spend is one of the major areas with currently low purchasing involvement (Bals, 2008)

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