Marketing for Purchasers

Marketing can often be an area of high expenditure within a business; it is therefore becoming more important for purchasing to support marketing teams to help maximise the value of the goods or services they require.

CIPS Procurement Topic

Related news

New partnership between procurement and supply chain management specialists offers more support and knowledge in Sweden

Date: Wednesday, November 29, 2017

Formed in 2009, ValueOne specialise in supply chain management, procurement and logistics, providing an array of services which develops and enhance procurement and supply chain organisations in Sweden. 

Continue reading

Global Standard for procurement and supply is now available as an interactive tool

Date: Thursday, October 02, 2014

Global Standard, free and available to all

Continue reading

Related concepts

Marketing Services Procurement

Within business services marketing spend is one of the major areas with currently low purchasing involvement (Bals, 2008)

Find out more