Marketing spend is defined as `external expenditures on services related to marketing’ . Marketing spend categories usually include printing services compatible to goods, agency/creative services, and other non-creative services (Bals and Hartmann, 2008). Buying Marketing Services is often the 2nd highest budget area within an organisation, hence the role for Procurement has increased considerably in recent years focusing on improving quality, delivery times and innovation.
The survey itself has been developed with the help of volunteer members to ensure that CIPS asks the right questions and better understands what matters to its key stakeholders.
September saw manufacturing production expand at the quickest pace since May 2014
A one-day interactive training course exploring how to write a modern slavery statement to meet the requirements of the UK's Modern Slavery Act.
CIPS shoots up the rankings with two stars and improving score by almost 50 places
Useful to teachers, careers advisors and to students themselves, the site has been designed for young people by young people.
This guide covers the definitions related to online and digital media and covers advancements within the field, as well as considerations when purchasing media.
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