Marketing Services


Marketing spend is defined as `external expenditures on services related to marketing’ . Marketing spend categories usually include printing services compatible to goods,  agency/creative services, and other non-creative services  (Bals and Hartmann, 2008).  Buying Marketing Services is often the 2nd highest budget area within an organisation, hence the role for Procurement has increased considerably in recent years focusing on improving quality, delivery times and innovation.

White papers

Related news

Modern day slavery survey - views from the procurement community

Date: Friday, August 04, 2017

One year on CIPS would like to understand what has changed and what further support procurement professionals need to comply with a law that not only affects businesses over this threshold, but smaller organisations too.

Continue reading

French election victory reduces supply chain risk in Europe

Date: Tuesday, August 01, 2017

Positive developments in Western and Central Europe put downward pressure on global supply chain risk, but were also counteracted slightly by an increase in risk in the Middle East and North Africa.

Continue reading

PRGX Global and the Chartered Institute of Procurement & Supply Announce New Release of CIPS Sustainability Index

Date: Tuesday, June 20, 2017

Since September 2016, all CSI-rated suppliers have provided additional data to support newly- introduced theme reports.

Continue reading

CIPS Membership Review 2017

Date: Friday, February 17, 2017

The survey itself has been developed with the help of volunteer members to ensure that CIPS asks the right questions and better understands what matters to its key stakeholders.

Continue reading

UK Manufacturing PMI rises to highest level since mid-2014

Date: Monday, October 03, 2016

September saw manufacturing production expand at the quickest pace since May 2014

Continue reading

Related concepts

Digital Media

This guide covers the definitions related to online and digital media and covers advancements within the field, as well as considerations when purchasing media.

Find out more