Marketing Services


Marketing spend is defined as `external expenditures on services related to marketing’ . Marketing spend categories usually include printing services compatible to goods,  agency/creative services, and other non-creative services  (Bals and Hartmann, 2008).  Buying Marketing Services is often the 2nd highest budget area within an organisation, hence the role for Procurement has increased considerably in recent years focusing on improving quality, delivery times and innovation.

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Digital Media

This guide covers the definitions related to online and digital media and covers advancements within the field, as well as considerations when purchasing media.

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