Marketing Services


Marketing spend is defined as `external expenditures on services related to marketing’ . Marketing spend categories usually include printing services compatible to goods,  agency/creative services, and other non-creative services  (Bals and Hartmann, 2008).  Buying Marketing Services is often the 2nd highest budget area within an organisation, hence the role for Procurement has increased considerably in recent years focusing on improving quality, delivery times and innovation.

Guidance

Related news

The Chartered Institute of Procurement & Supply (CIPS) supports the UK Government’s new Contract Management Professional...

Date: Thursday, February 22, 2018

"CIPS has long recognised contract and supplier management activities as key levers to achieving good commercial outcomes..."

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CIPS third Brexit survey - please complete and add your voice to the procurement community view

Date: Tuesday, February 06, 2018

At the end of the survey you will be directed to some information you may find useful for your own path to Brexit as a thank you for your time.

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Modern day slavery survey - views from the procurement community

Date: Friday, August 04, 2017

One year on CIPS would like to understand what has changed and what further support procurement professionals need to comply with a law that not only affects businesses over this threshold, but smaller organisations too.

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French election victory reduces supply chain risk in Europe

Date: Tuesday, August 01, 2017

Positive developments in Western and Central Europe put downward pressure on global supply chain risk, but were also counteracted slightly by an increase in risk in the Middle East and North Africa.

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PRGX Global and the Chartered Institute of Procurement & Supply Announce New Release of CIPS Sustainability Index

Date: Tuesday, June 20, 2017

Since September 2016, all CSI-rated suppliers have provided additional data to support newly- introduced theme reports.

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Related events

CIPS Supply Management Awards 2018

Date:

Wednesday 12 September 2018

Venue:

Grosvenor House Hotel

Address:

London

Fee:

Members - £0.00 per person
Non-members - £0.00 per person

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Effective Procurement

Date:

Sunday 02 September 2018

Venue:

The Fairmont Dubai

Address:

Dubai

Fee:

Members - £480.00 per person
Non-members - £600.00 per person

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Strategic Sourcing & Tendering

Date:

Tuesday 04 September 2018

Venue:

The Fairmont Dubai

Address:

Dubai

Fee:

Members - £480.00 per person
Non-members - £600.00 per person

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Forecasting & Inventory Management

Date:

Monday 01 October 2018

Venue:

The Fairmont Dubai

Address:

Dubai

Fee:

Members - £320.00 per person
Non-members - £400.00 per person

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Related concepts

Digital Media

This guide covers the definitions related to online and digital media and covers advancements within the field, as well as considerations when purchasing media.

Find out more